BIPA Revised Strategy 2019-2022

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bipa

REVISED STRATEGIC

PLAN

[2019/20 — 2021/22]

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Table of Content bipa {musi sup uyrea ec ual

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Minister's Foreword....... ......... ii

Board Chairperson’s Message iii

Executive Summary by Chief Executive Officer iv

Acronyms and Abbreviation......0..0..0..0 ccc cccescceccesccceee v

1. Authority's Information and Alignment to National Instruments .............................. beveeee

1.1 Authority’s Legal Status and Mandate... ooo cc ceccccececcescccsceseeseeececeecceceeeee. 1

1.2 National Strategic Imperatives............. fob ee eee ceeeeeseeeeceuevetteeeteeeuretun sess 1

1.2.1 Namibia’s Vision 2030.......0..0. ccc ccccesecsecsecevsteseesessascescesssteceseesteteseeeesec. 1

1.2.2 National Development Plan 5 (NDP 5) 0.0.0... cceccccceceeeceee

1.2.3 Harambee Prosperity Plan (HPP)......0...c.cccccccccecccceseceseseee

1.3 High-level Statements 00.00.00.

1.4 Institutional and Legislative Frameworks ..

1.5 Core business functions......0.......000.0.0..

1.6 Customer Segmentation .....0....000cccceccsceccesceececccsseecesceseurees

1.7 Business Location... 0.00.0 cece ceececccecesecsevececessvectvensece

1.8 Customer value proposition...00..0...0..0ec cece ces

2. Situational Analysis Information......0.00.0000.0.cccccccccceccescveesesseseceeveeeceeceete cece. 7

2.1 Introduction... ioc cce cee cee cesses veeeustecsessseteseeseeeese

2.2 External Environmental Analysis (using PESTEL model) .... .

2.3 Internal Environmental Analysis (using SWOT [1 Lele -))

2.4 Stakeholders Analysis...0.0 0.00... cece cscs cesses ces ees eessuesas savseseuceeevaceeeeeeee testes

3. Strategic Direction and Key Priorities.........000.0ccccccecceccececececceveceses veseseseeeeteceeeeececcccee. 15

3.1 Introduction... 0c cc ccceeceeeceseseeeseess ves

3.2 Strategic Focus Areas (SFA)..0.000.0.0.cccccccecce eee ceccecceeteseceecereees. beeteee we 15

3.3 Key Strategic Objectives oo... ccc cecceceeecsetseseceecersesceccecsesevecessees. ve 15

3.4 Strategy mapping (Cause-Effects Relationships))........0.0.0..cccccccc cee ceccsteeeceeceecstseeseee 16

3.5 Strategic Measures....0000.00. ccc eeee

3.6 Strategic Targets........00.0000000..

3.7 Strategic Initiatives / Projects

3.8 CONCLUSION... cece cece testes ce tesentesceeteecessessessav sar sevststestasttieseceteeeeceeeteness

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Minister's Foreword

Namibia through the Ministry of Industrialisation, Trade, SME Development (MITSMED) and the

Business and Intellectual Property Authority (BIPA) have made tremendous strides to inspire for local

entrepreneurship and promote the “Easy of Doing Business’ rating in Namibia.

lam confident that through various engagement platforms that BIPA had with the young and upcoming

local investors and entrepreneurs, and foreign investors will seize the business opportunities which

the Namibia’s market offers. The Namibian Government is fully committed to supporting BIPA in its

efforts to stimulate local economic growth and to address employment creation through a wide ranges

of benchmarked entrepreneurship initiatives.

As the Minister of Industrialisation, Trade, SME Development (MITSMED), | will do my best to support

BIPA with required resources to facilitate the registration of businesses and offer protection of

intellectual property rights by harmonising various legislative instruments in order to promote

economic growth and prosperity.

| am glad that BIPA, in collaboration with the Ministry, plans to invest in new advanced technology,

known as the Integrated Client Server Facility (ICSF) Project - a new business solution designed to

simplify business processes and improve operational efficiency. This will help Namibia to improve its

“Easy of Doing Business’ rating within the Southern African Development Community (SADC) region

and the African continent at large.

Finally, | would like to congratulate BIPA Board of Directors and Management for making

commendable strides in making it easy to do business in Namibia.

4 AST 0x/ 2920,

Hon. Tjekero Tweya, MP., Date

Minister of Industrialisation, Trade and SME Development

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Message of the Board

Chairperson

2 INPELLECLUAL

JTHOREY

The Business and Intellectual Property Authority (BIPA) is established by Section 3 of the Business

and Intellectual Property Act, 2016 (Act No. 8 of 2016) to serve as the focal point for the registration

of business and industrial property, responsible for the administration and protection of business and

intellectual property rights in Namibia.

This revised BIPA Strategic Plan 2019/20 - 2021/20 is developed by the BIPA Executive Management

and approved by the BIPA Board of Directors. The operational targets are aligned with the strategic

priorities in order to fulfil BIPA’s obligations as an institution that operates in the best interests of its

stakeholders, and, in compliance with the relevant Namibian legislation. The Board advocates for the

optimum utilisation of the Authority's human and prudent financial resources management, effective

budgeting, transparent procurement process and constantly demonstrates sense of accountability to

the stakeholders namely, the Namibian Government, BIPA clients and the Namibian citizenry at large.

To facilitate the maximisation of the benefits from doing business in Namibia, the revised Strategic

Plan is designed to remove bureaucratic bottlenecks in order to make it easier to start a business in

the country through simplifying preregistration and registration formalities such as the requirements

of notarisation, inspection, and other requirements and, the introduction of online business registration

process and joining a one-stop-shop facility being established in conjunction with the Ministry of

Industrialisation, Trade and SME Development.

The Board continues to carry out its oversight function and actively engaging the CEO and Senior

Management team in order to inspire them to embrace organisational changes with a view to attaining

the overall corporate objectives of the Authority. The Board further advocates a supportive culture

across the Authority.

— ERP TI

Othy) Date

Board Chairperson

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Executive Summary bipa | segura

The Business Intellectual Property Authority (BIPA) undertook to review its strategy shortly after

having successfully assessed the corporate mid-term performance for 2018/19 financial year.

The revised Strategic Plan seek to align the core strategic imperatives for the next three years

(2019/20 — 2021/22) with the development stages taking into consideration the external influences in

order to enable BIPA to:

(i) capacitate the organisation by developing key competencies,

(ii) invest in technology to automate the core business processes and systems, reform the

relevant of legislative framework, maintain good corporate governance,

(iii) | develop mutually beneficial relationships and deliver robust public education

(iv) create an enabling environment for ease of doing business in Namibia, and to improve

Namibia’s competitiveness, and

(v) improve the level of efficiency on revenue collection strategies and gradually help BIPA to

reduce dependence on government subsidy.

These are key success factors on the journey of achieving our statutory mandate.

BIPA remains steady focussed on creating value for its stakeholders though improved performance

and innovative service delivery. Our primary focus will be to automate core business processes while

investing in the human capital development to prepares the Authority workforce to adapt to the new

digitalised world of work.

Date

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AFS

ARIPO

BIPA

BCP

BPR

CRF

ERP

HRD

HPP

ICSF

ICT

MITSMED

MPE

NDP5

PESTEL

PE

SOE

SFA

SADC

SWOT

TRIPS

WIPO

WTO

Acronyms and Abbreviations bipa BUSINESS ANS

PROPERTY AU

PRLLEC PUAL

Annual Financial Statement

African Regional Intellectual Property Organisation

Business and Intellectual Property Authority

Business Continuity Plan

Business Process Reengineering

Companies Registry Forum

Enterprise Resource Planning

Human Resource Development Plan

Harambee Prosperity Plan

Integrated Client Services Framework

Information and Communication Technology

Ministry of Industrialisation, Trade and SME Development

Ministry of Public Enterprises

National Development Plan

Political, Economic, Social, Technological, Environmental and Legal

Public Enterprises

State Owned Enterprises

Strategic Focus Area

Southern African Community Development

Strength, Weakness, Opportunities and Threats

Trade Related aspects of Intellectual Property Rights

World Intellectual Property Organisation

World Trade Organisation